Pair creators.
Run campaigns.
Ship the brief.

Bright Floppy runs creator campaigns the way they should run: the right voices, a clean brief, approvals that actually happen, and a report at the end. No chase, no black box.

Start a brief See how it plays

The Bright Floppy mascot, a waving floppy disk

Pop-art energy, campaign discipline.

The brand came from a folder of late-90s pop art: halftone portraits, neon cats, CD-ROM chrome. Fun on the surface, sharp underneath. The work should feel the same way.

Poster hero// art

Pop-cat energy// mood

Ink landscape// print

What we actually do differently.

The fit

We screen creators on category, cadence, and tone, not follower count. A 12k micro creator whose audience buys beats a 1M account whose audience scrolls past. If the brand is a mismatch, you never hear about it.

The process

Outreach, brief, drafts, two rounds of feedback, one approval, a report. Every step has an owner and a deadline. Nobody chases status updates, on either side of the campaign.

The talent

Creators are partners, not deliverables. Paid properly, briefed cleanly, credited by name. That is how you keep good voices on the roster, and it is how the work stays good.

How a campaign moves.

Four phases, each with a visible owner. You always know where everything stands.

Day 0–2

Brief

An hour with your team: goals, guardrails, audiences, channels, budget. One document, signed off by everyone who has an opinion.

Day 3–7

Pair

A shortlist of creators profiled against your brief, with pitch, price, channels, and contract status. You pick what fits.

Day 8–21

Produce

Brief goes out, drafts come back, two rounds of feedback, one approval. Creators stay in voice, you stay in control.

Day 22+

Report

Performance, sentiment, and a clean handoff. We tell you what worked, what to repeat, and what to drop.

Pair creators.Run campaigns.Ship the brief.